Viz Media Presents: NARUTO X DIM MAK Collection

In celebration of the 20th anniversary of the Japanese Manga series Naruto, Steve Aoki’s Dim Mak Collection and VIZ Media are pleased to announce the upcoming “NARUTO x DIM MAK” collaboration. Created by the brilliant mind of Masashi Kishimoto, Naruto is the epic coming of age story that details the life of a young Naruto Uzumaki who is determined to gain recognition from his peers and to become Hokage of the Hidden Leaf Village. Superstar DJ, producer, and music executive Steve Aoki has always been a consummate Japanese Manga fan, but became a Naruto Shippuden devotee when he discovered the series.

Founded by two-time Grammy-nominated producer/DJ Steve Aoki, Dim Mak is a fashion streetwear brand for the uninhibited adrenaline junkies and lovers of the same punk skate LA-subcultures Aoki thrived on during his youth. Aoki named his record label and subsequent fashion brand “Dim Mak” as a nod to Bruce Lee’s signature fight move: the touch of death. The name itself acts as a constant reminder to stay focused and to forge his own path. “Do it yourself…by any means necessary.”

“I didn’t realize it when I was young, but I have always been inherently drawn to manga because I saw myself in them. Now, I want to bridge my Japanese heritage and American upbringing in as many projects as possible.” -Steve Aoki.

The capsule consists of a variety of both short sleeve and long sleeve t-shirts and sweatshirts supported by Champion, with exclusive artwork from the Naruto series. Due to the impacts of COVID-19 on the annual Comic-con San Diego live-event, the “NARUTO x DIM MAK” collectible merchandise will now be made available for purchase exclusively at on September 5th, 2020 at 12pm EDT.  

Naruto’s global impact is extensive with over 300 million copies of the show sold worldwide. Kishimoto’s genius knew no bounds with the series spanning over 500 episodes. Naruto originally debuted in Weekly Shonen Jump and has since become the 4th best-selling manga of all time. Since debuting as a manga back in 1999 Naruto has captivated millions of fans internationally, and today the Naruto franchise includes multiple TV series, original movies and original video animations making it one of the best-selling manga series of all time. Naruto has appeared on the USA Today and The New York Times bestseller lists, and in 2006 won the coveted Quill Award. 

Steve Aoki is one of today’s most successful American cross-genre artists, collectively counting 2.8 billion music streams on Spotify. In 2012, Aoki founded THE AOKI FOUNDATION, which primarily supports organizations in the brain science and research areas with a specific focus on regenerative medicine and brain preservation. Dim Mak today counts more than 1,000 official releases from the biggest acts and most buzzing newcomers across EDM, indie rock, hip-hop and beyond over its two-decades-plus discography.

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