AEW LAUNCHES AEW HEELS MEMBERSHIP PLATFORM FOR FEMALE WRESTLING FANS

All Elite Wrestling (AEW) is a newly televised wrestling promotion formed by wrestling stars such as Cody & Brandi Rhodes, The Young Bucks Matt & Nick Jackson, Kenny Omega, and Jacksonville Jaguars Co-Owner Tony Khan. AEW has positioned itself as the prime time mainstream alternative to WWE with an ever growing roster of male and female talent. The inaugural event under the AEW banner was the sold-out DOUBLE OR NOTHING PPV in Las Vegas in May 2019 and then began airing its weekly show ‘AEW Dynamite’ on TNT on Wednesday, Oct. 2, 2019, from 8-10 p.m. On August 5th, 2020 AEW announced the formation of a female focused wrestling community called AEW Heels.


AEW Heels is dedicated to making this the best time ever to be a female wrestling fan. AEW Heels is led by AEW’s Chief Branding Officer Brandi Rhodes and the female talent of AEW’s women’s division; It is a membership platform that will give female wrestling fans seamless access to exclusive AEW Heels’ content and other benefits in a safe and engaging environment. Powered by the Wonder Union’s secure platform, AEW Heels’ is an annual paid subscription of $49 giving its female fans access to features such as: Virtual Meet-and-Greets, Panel Discussions, Q&A sessions, Custom merch, Special Promotions, and more!


“AEW Heels is a first-of-its-kind community designed to celebrate and inspire our female fans around the world. With our new platform, we look forward to the next step in connecting the AEW Heels community and making this the best time ever to be a female wrestling fan.” -AEW Chief Brand Officer Brandi Rhodes

AEW Heels debuted earlier this year with two special video conference sessions designed for women. Session elements included a Q&A with former AEW Women’s World Champion Nyla Rose, a tutorial with renowned AEW makeup artist Stella Kae, and a mental health seminar with AEW Chief Legal Officer Megha Parekh, as well as a sweepstakes program and donation opportunities to support The George Floyd Memorial Fund and The Trevor Project. The first event was held on Friday August 6th and featured a Q&A session with Aubrey Edwards, social media strategizing with Brandi Rhodes, and a panel on Respect and Empowerment in the workplace with Keisha-Ann Gray, partner at Proskauer.




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