SuperGroupies Announces Square Enix Collaboration


Fashion Brand SuperGroupies has announced their latest collaboration with famed Japanese video game developer Square Enix. The focused collaboration will on be on one of Square Enix's most popular games The World Ends With You: Final Remix. The World Ends with You: Final Remix is the remastered version of the original 2007 Nintendo DS game brought to the Nintendo Switch in 2018. It is described the definitive version of Square Enix's RPG classic with a new scenario and new remixed music. 



 “After regaining consciousness in the middle of a busy intersection without his memories. Neku and his partner must fight to survive a life-or-death game in this twisted tale with more turns than the urban Labyrinth of Tokyo they're trapped in” 
Pre-orders for 6 new items based on the action RPG are now open and fans can choose from a selection of wristwatches, backpacks and wallets inspired by Neku and the theme of game.

A portion of the watch face is transparent and represents both the Underground and the Realground. The watch strap is inspired by Nekuʼs clothes and a second interchangeable watch strap is included, modeled after the in-game graffiti. The case back features an unsettling skull design. 

A second interchangeable watch strap is included, modeled after the in-game graffiti. This set of interchangeable straps allows you to swap out the design to suit your mood. Priced at ¥17,800/$156.42(approx)


This watch face features a combination design of the 104 Building, the Scramble Crossing, and the tribal aesthetics used in Noise designs. The red of the second hand as well as 12 o’clock and 6 o’clock gives this watch a splash of color accent. The diamond shapes at 3 o’clock and 9 o’clock are inspired by the in-game sparkles that appear when scanning, and 12 o’clock and 6 o’clock use timer numbers. 


This watch also comes with two interchangeable strap designs. The first is a monochromatic graffiti pattern strap that epitomizes casual street fashion. The second is a cool two-color strap inspired by Reapers: black on the outside and red on the inside. The design versatility allows for you to wear this watch in a wide range of settings. Currently priced at ¥17,800/$156.42(approx)


This backpack’s color design is inspired by the cool, aloof Neku who doesn’t much like to get involved with others. The side design is modeled after Neku’s cargo shorts pockets and gacha belt. The front of the backpack features a metallic plate of the Player Pin. With care put into the smallest details, this item is thoughtfully designed down to the zipper pull. 

The lining fabric is a unique design featuring symbols that represent Shiki, Joshua, Beat, Rhyme, and the in-game sparkles that appear when scanning. In addition, the tag contains timer numbers that show up on Neku’s hand and the words “TIME LIMIT WITHIN 7 DAYS” done in graffiti style. Priced at ¥14,800/$130.06(approx)


The front of this backpack features a metallic plate of the Player Pin, as well as an embossed pattern to depict the famous Scramble Crossing. The side design is a silhouette of Shibuyaʼs cityscape with the 104 Building at its center. 

The lining fabric is an original and unique design which combines graffiti style with symbols that represent Noise. In addition, the tag design features Reaper wings and a graffiti-style frame, with the words “TIME LIMIT WITHIN 7 DAYS” in the middle. Priced at ¥14,800/$130.06(approx)


This Neku-inspired foldable wallet has gold fasteners and a refined purple to give it a splash of accent color. The inside fabric of the change compartment matches that of the Neku Model Backpack SuperGroupies original fabric design. On the front pocket of the card slot area is an embossed skull and a spacious change compartment and 6 card slots. Priced at ¥ 10,800/$94.91(approx)



This foldable wallet has a two-color design of black and red, representing the UG where the Reapers are. An outline of Shibuya’s landmarks is on the flap as well as diamond-shaped studs to add a bit of flair. On the front part of the card slot area is the embossing of a skull overlooking Shibuya’s citiscape. The inside fabric is a combination of graffiti designs and Noise symbols; a SuperGroupies original fabric design. With a spacious change compartment and 6 card slots, this practical item is a must-have! Priced at ¥10,800/$94.91(approx)



The preorder window started from Friday, July 3, 2020 and ends Monday, July 20, 2020. You can preorder through the SuperGroupies website or through the Square Enix Store. Please be advised that they will stop accepting preorders for all items once the total number of orders reaches their limit of items that they have prepared. Watches are slated to be released/delivered around late December 2020 and Bags & Wallets around November 2020. So for fans of the game this will hopefully arrive before the brand new anime series airs next year. So you can show off your fandom with friends or at conventions when they start up again.