GLD x MARVEL Official Pendants


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What started in a basement in Pittsburgh PA by friends Christian Johnston and Dan Folger has become an international brand with millions of customers and followers. Now headquartered in a 12,000 square foot facility in Miami, FL, GLD is poised to launch its flagship retail location while continuing to expand the brand challenging everyone to work hard, play hard and give back. GLD has been fortunate to collaborate with A-List celebrities, top athletes, brands like the NBA and now Marvel Entertainment.

GLD, recently named by Forbes Magazine as “The Nike of Men’s Jewelry,” is proud to announce their strategic partnership with Marvel Entertainment. The multi-year licensing agreement provides the GLD design team comprehensive access to a massive catalog of intellectual property from the comic entertainment company, including all the beloved characters brought to life on the big screen. The GLDx MARVEL collection will be an unprecedented opportunity to appeal to a massive, highly engaged global fan base across both brands. The pieces will respect the revered design elements of the iconic cast of characters for Marvel fans, while also appealing to GLD’s unique and fashion-forward signature design style.





“This is a major milestone for GLD. As we approach this partnership with Marvel, we are proud to partner with one of the World’s most recognizable and legendary entertainment brands.” -Co-founder Christian Johnston

The pendants they have shown so far are interesting in their execution. Captain America’s shield and Black Panther’s helmet are by far the ones that stands out as my favorite designs. I kind of wish they did or hope they do the Spider-Man spider logo with a web design around it. It will be interesting to see how they handle the rest of the characters they have announced so far. My only question is: If things well for the initial launch, will they release more pieces in phases like the Marvel movies?  





Fans can visit The GLD x MARVEL collection page to vote for their favorite characters including: Spider-Man, Iron Man, Thor, the Hulk, Captain America, Black Panther, Captain Marvel, Doctor Strange, Black Widow, Vision, Venom, Loki, Hydra, Gamora, Groot, and Thanos to be dropped in the initial collection.




Launching in 2020 with a price point ranging between $79-$99; the GLD x MARVEL collection will include affordable, entry level pieces as well as offering designs in solid gold with precious stones. GLD will tap their family of customers together with Marvel enthusiasts and put the power of selecting the characters to appear in its upcoming jewelry collections.


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