Entertainment Earth

The Loyal Subjects has announced the launch of a partnership with Bandai America which will turbo-charge TLS’ expansion across the retail landscape. The Loyal Subjects' signature Action Vinyls are a hybrid mix of stylized features, artful and detailed deco from the Designer/Art Toy/Vinyl world, and the pose-able dexterity found in Action Figures; hence “Action Vinyls”. The Loyal Subjects has sold millions of units worldwide and Action Vinyls are a toy industry disruptor.

“TLS and Bandai truly believe we can build a $100 million dollar brand together. All the key ingredients are there; quality, fun, accessibility, story-telling, creativity, and artful execution. We are seeing an increasing desire to join the TLS mission by collectors from all corners of the globe, and an explosive interest in the application of pop culture to the TLS army building experience. It’s a perfect recipe, and we look forward to building significantly at retail to showcase our unique, beloved, and killer quality format. With the Bandai and TLS partnership, sky’s the limit.” -Jonathan Cathey, Founder/CEO and President

The Loyal Subjects is stacked with a wide range of popular and ever growing licenses crossing all genres: Anime, TV, Movie, Super Hero, Classic and Nostalgia, Horror, Fantasy, Cartoons, Video Games, & Mobile Games. TLS is set to release a variety of offerings
each quarter, including online and convention exclusives. Currently TLS products are sold in a wide variety at retailers including: Hot Topic, GameStop, Target, Walmart, Box Lunch, Barnes & Noble, Books-A-Million, FYE, 7-Eleven, Walgreens, and independent toy, hobby and comic book stores.

“Vinyl collectables is a huge growth category in the industry right now. We believe TLS brings a unique product to the market with their Action Vinyls and robust licensing line up. We are thrilled to be able to help grow this brand at retail.” -Michael Ciminera, Bandai America’s Senior Vice President

Originally founded in 2009 by a $500 personal check, and launched by Jonathan Cathey
with a strong creative vision and a helpful hand from an old friend and a small
Roto-molding toy supplier in China, The Loyal Subjects has been on an indie journey
through the asteroid fields of publicly traded companies, big business licensing, cut throat competition, and big retail to find itself amongst the elite companies on the who’s who of retailer shelves.

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