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FAO SCHWARZ ANNOUNCES PRODUCT LINE EXPANSION BEYOND TOYS



Following FAO Schwarz’s return to retail, the brand today introduces several new licensing agreements in the candy, home, and accessory space as well as expansion of its physical retail footprint with new international and national locations. Licensing agreements include: Britannica Home Fashions, Galerie USA, and Uncas International to create a wide array of lifestyle products for children and families that will be available this fall.


Britannica Home Fashions will develop a collection of home fashions including various styles of bedding, bath, soft holiday décor items, and more. Galerie USA will create chocolates, gift-sets, and bespoke candy offerings that celebrate the seasons. Uncas International will launch a line of new FAO Schwarz accessories including jewelry, hair products, and key chains.

Following the opening of the new FAO Schwarz’s flagship store, at 30 Rockefeller Plaza in New York City, FAO’s first airport location at LaGuardia Airport in November 2018, the brand looks forward to expanding its national footprint with a second airport store in Chicago Midway International Airport. Through an exclusive agreement with Hudson Group, a leader in North American travel retail, additional FAO Schwarz and FAO Schweetz shops will open throughout the year in airport terminals nationwide. This includes a forthcoming airport location confirmed to open at Indianapolis International Airport.


“FAO Schwarz is a global kids lifestyle brand. Because of its rich history, authenticity and nostalgia, we have always felt the FAO Schwarz brand goes beyond toys,” David Conn - CEO of ThreeSixty Brands (FAO Schwarz’s parent company)

FAO has announced the first-ever European flagship store will open in London on November 1, 2019 located within Selfridges department store’s famous Oxford Street location. It has also partnered with Kidsland, China’s largest toy distributor and retailer with almost 300 stores. The long-term, multi-channel partnership will establish FAO Schwarz as the high-end toy retailer in mainland China. A 27,000-square-foot FAO Schwarz flagship is scheduled to open at China World Mall in Beijing May 2019. 

FAO Schwarz will continue expanding internationally with shop-in-shops in Canada with Hudson Bay.


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