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Toy Fair: Universal Partnership Brunch

On Sunday February 15 of Toy Fair 2015, I was able to attend a brunch held by Universal Partnership & Licensing. It was a big press event that brought out some popular names in YouTube that do toy reviews. The purpose of this event was to showcase their new line of merchandise that coincided with 2 upcoming releases by Universal Pictures: "Minions" & "Jurassic World". The whole event took place at the Crosby Street Hotel in Manhattan, which also doubles as a mini art gallery so when you find the hotel you kind of do a double take when entering. 

Toy Fair: Bandai Booth

Entertainment Earth

For this years Toy Fair I was able to make an appointment with Bandai and go behind the big red wall. It was an incredible sight to behold, mainly because when you outside you see how much room Bandai has on the show floor. But once you're inside it's just blows your mind on how impressive it is. Once I met with my contact I was shown around starting with their latest and most predominant line the Power Ranger brand. 

Toy Fair 2015: Day 1

Entertainment Earth

February is usually known for Valentine's Day and President's Day, but for me it is the start of Con season on the East coast. To start things off I attended the annual NY Toy Fair at the Jacob Javits Center in NYC. This year's Toy Fair was different; Instead of starting during the week, it kicked things off on the weekend of Valentine's Day. 

LEGO Group Partners with Warner Bros. First-Ever LEGO® Building Sets Inspired by Classic Animated Scooby-Doo™ Series

The LEGO Group today announced its partnership with Warner Bros. Consumer Products to develop a collection of LEGO® building sets inspired by one of my most favorite cartoons growing up, Scooby-Doo™!  It includes Five new building sets, classic characters including: Shaggy, Scooby and the entire gang in LEGO form for the first time ever, and are scheduled to hit store shelves in August. In another first, the Scooby Gang will be animated in LEGO form.  In 2015. Fans can look forward to a 22-minute LEGO special, featuring Scooby-Doo.

“Fans always wonder which properties may come to life in LEGO form, and this year we are thrilled to bring all of the mystery, humor and hijinks of the Scooby-Doo universe to life in LEGO toys and animated content,” said Jill Wilfert, vice president, licensing & entertainment at The LEGO Group. “We constantly review  properties to find those with global reach, great characters and stories and inherent building and role play opportunities, and we think that Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today’s parents who have strong nostalgia for the LEGO brand from their own childhood.”

“Scooby-Doo and his whole Gang are known and loved by kids and adults alike around the world and we are proud to partner with LEGO Group to continue to entertain new generations of fans and bring everyone’s favorite Great Dane to the unique interactive world of LEGO play,” said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing, WBCP.

“As animators, we always aim to find fun and inventive ways to connect with the audience and tell new stories with our characters,” said Sam Register, president, Warner Bros. Animation and Warner Digital Series. “Scooby-Doo and LEGO fans share so much affection for the characters and the brand, and we are so pleased to finally bring these two worlds together.”

Fans will instantly recognize all of their favorite Scooby-Doo characters and icons, including Scooby, Shaggy, Fred, Daphne, Velma and the Mystery Machine, as well as all the ghosts, goblins and other villains that make Scooby-Doo adventures complete in sets such as the Mummy Museum Mystery, the Haunted Lighthouse, and the Mystery Mansion. LEGO Scooby-Doo products range from $14.99 to $89.99 (USD) and will be available in toy stores nationwide beginning in August 2015.  

Scooby-Doo Gang Retro Tin Sign

Gund Brings Batman to Toy Fair 2015

Entertainment Earth

Some of the best things about Toy Fair are when certain companies bring in mascots to promote their new toy line. One of the newest toy lines this year Gund has announced a special appearance of Malone the Bear as Batman.

Cabbage Patch Kids has adopted Wicked Cool Toys!

Entertainment Earth

Wicked Cool Toys has entered into a strategic and worldwide licensing agreement with Original Appalachian Artworks, Inc., to become the Master Toymaker for the iconic and beloved brand, Cabbage Patch Kids®. Created by Xavier Roberts, The Cabbage Patch Kids® have been welcomed as family members around the globe for over 30 years. With more than 130 million Cabbage Patch Kids finding homes since 1978. The brand itself has generated more than 6 Billion dollars in revenue to date.

Middle East Film&Comic Con Continues to Grow!

Scheduled for April 9th to 11th, The Middle East Film and Comic Con (http://www.mefcc.com) continues to grow significantly with a target of over 50,000 visitors for the 2015 show and an additional 35% of space booked at the Dubai World Trade Center, with organisers looking to elevate the Dubai based event to the next level.