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TokiDoki & Major League BaseBall Announce Partnership



I'm sure not to everyone's surprise, considering how much Japan loves baseball, everyone's favorite Japanese fashion and toy line, TokiDoki, has officially announced that it has teamed up with Major League Baseball (MLB) to produce a collection of innovative, fashion forward products for sports fans. This marks the first ever professional sports licensing collection for the tokidoki brand. Creative Director and creator of the tokidoki brand, Simone Legno says, “As an Italian living in the United States, it has always been an ambition to collaborate with ‘America’s favorite pastime’ – baseball. To have our favorite tokidoki characters come to life on MLB products is a dream come true.”

At the start of the 2014 MLB season the teams that will be kicking off the brand partnership will be: World Series Champion Boston Red Sox, Los Angeles Dodgers, New York Yankees and the San Francisco Giants. Later on in the season, teams that will follow are the Seattle Mariners, Detroit Tigers, Texas Rangers, San Diego Padres, Chicago Cubs, Chicago White Sox, New York Mets, and Philadelphia Phillies throughout this season. Additionally, more teams will added through the 2015 season.“We are thrilled to combine the excitement of baseball with the imaginative designs of tokidoki, to mark their first ever professional sports themed line of products,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties 
    
The new line will include tokidoki artwork created exclusively for the collaboration and will be featured on a wide range of products including headwear, apparel, bags, drinkware, plush, tech accessories, stationery and assorted novelties. This wide-ranging line of merchandise and accessories will feature baseball themed tokidoki characters combined with MLB team logos and colors. To produce the line, MLB and tokidoki worked with key MLB licensees including Bleacher Creatures, Boelter, Concept One Accessories, Coveroo, National Design, New Era, and Pro Specialties Group. The collection is being rolled out throughout the season on mlb.com and tokidoki.it. Additional updates for individual product categories and updated store information will continue to be available.




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