On September 8, 2011 fashion week had already hit NY like a
snowstorm with models hitting the runways and events going on non stop. This
night was called Fashion's Night Out. On this day in particular, the make-up
conglomerate Sephora held one of its biggest events in fashion. Every store in
NYC on September 8th special guest in fashion, entertainment, beauty
and beauty workshops. Sephora was basically a fashion convention that day. On
the bright side you had a lot of stores to choose from meet and greet guests
and check out events, but of course like any convention you had to wait in long
lines. So of course if you didn't to one store early enough you were going to
be waiting outside for a while. The Times Square locations were convenient
because the distance between them weren't that bad, but again going to one
store for one event could have led you to missing out on another event at one
of their other stores. The best thing about Sephora's Fashions Night Out event
was that for any lady that didn't have the time to fully look their best, nail
and hair stations were available throughout the night at practically every
store. So every woman in NYC was covered for a night out on the town.
As I said before every store had its own mini event filled
with guest and entertainment as well as workshops. At Sephora on 5th Avenue,
supermodel Josie Maran was there shooting her latest campaign live, you could
pose for a photos taken by Smashbox founder Davis Factor, or engage with the
Ask the Expert Panel: Vogue Beauty Director Sarah Brown, Stylist Oscar Blandi,
Urban Decay's Wende Zomnir, and Hollywood Facialist Kate Somerville. At the
Times Square location on Broadway, complimentary skincare consultations were
available from Park Ave. dermatologist Dr. Sadick, and Lancome video makeup
artist Michelle Phan was also on hand. I attended the Times Square 7th Ave
location, along with model/cosplayer/friend Mei Hoshi who looked absolutely
stunning that night. More like a celebrity than most of the celebrities that
were out that night and arriving just as fashionably late.
There were stations
for getting your nails done, featured hair stylists were on hand giving woman
curls, as well as hair care tips, a station to get glitter lips or a glitter
design done on any part of your body. At the other end of the store you could
have done a glamour photo shoot. A dj played throughout the night, spinning
mainly hits and some house music that kept the event very lively. While the
event was to start at 7 the crowd size was already getting huge by that time.
At the Sephora further up the block the line was already wrapping around the
train station. The 3 biggest promotions for this Sephora were the make up
stations that were there to promote the new line of make up based on the HBO
series “True Blood” called “Tarte” with a color palette that was full and rich
like the blood that is consumed and spilled on that show. True Blood's Kristin
Bauer also made an appearance to say hi to fans and take photos with them as
well. She was kind enough to come out three times that night to take photos
with everyone and there was still a huge crowd waiting outside. Later on that
evening Kat Von D and Linda Perry made their way into the store and began
setting up for their performance. Mei and I stayed for their first song, and it
was beautifully done. Even though most of the other events were almost over, we
made our way to the Sephora near Toys R Us to see what was left. Out in front
of that store they had more tents for featured products, inside they had a group
of female dancers doing a beautifully choreographed number. With everything
that was going on that night in terms of other fashion shows, Sephora really
made going to their stores an event to remember.
Other store's events included: Sephora Lexington Ave
professional brow service from a Benefitesthetician while meeting with
Benefit's Global Beauty Authority: Maggie Ford Danielson, consultations with
celeb dermatologist Dr. Dennis Gross, and guest appearance by Tokyo's Hello
Kitty designer Yuko Yamaguchi. At Sephora Columbus Circle, Peter Thomas Roth
drew and gave away custom portraits
drawn with the new Lashes To Die For Liner, and you could be entered to win
this season's bold lip from Buxom and BareMinerals. At their 34th Street
location, Celebrity Makeup Artist, Joey Maalouf, was on hand to teach Temptu
tricks and Nail tips from Thea Green (founder or Nails, Inc.). And finally at
their Flatiron location Tokidoki creater Simone Legno did live drawings,
bringing his characters to life.
